Dear Friends,
An empty bottle drops into an arcade machine in Plovdiv and a game begins. In Dobrinishte, a letter written in 1943 becomes music. Around Pavlikeni, people are clearing paths, fixing fountains, keeping museums open, and making wine with “maximum intervention.”
None of them set out to leave a legacy. They just kept at the thing that had got under their skin.
They come together in this month’s newsletter.
P.S. Seen from above, the rows of roses near Pavlikeni unfold into this striking pattern. Photo courtesy of Destination Pavlikeni Association.
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“Let’s Give It a Shot” – Max and the Game That Keeps Going
His first game earned $37. Then Vasil persuaded a school to buy VR headsets and built a place where students could keep going after class. Meet the 23-year-old who treats failure as one more level.
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A Letter, a Violin, and a Homecoming: The Story of Bella and David
On their first date, David asked a family friend to give Bella away at their wedding. Years later, he folded her late father’s music into a concerto he wrote for her. Now their story leads back to Bulgaria.
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Milena Dragijska, Lidl Bulgaria: Succeeding by Helping Others Grow
At 22, graduating into one of Bulgaria’s hardest economic crises, Lidl Bulgaria CEO Milena Dragijska was not sure success and a clear conscience could coexist. Today, she speaks about the people who helped prove it was possible and why she believes business should help others move forward, too.
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Pavlikeni, With Maximum Intervention
A schoolteacher sets out for Vienna and runs out of money in Belgrade. A century and a half later, the people around Pavlikeni are still good at making something memorable out of what they have.
There is a winery that proudly promises “maximum intervention,” a mayor more often found with a shovel than behind a desk, a canyon full of trolls, and a Roman factory that produced almost everything, including a few things not usually mentioned in polite company.
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Sending warmest regards,
The America for Bulgaria Foundation team
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