Goal: A more innovative, engaged, and collaborative private sector that contributes to sustainable economic growth across all regions of Bulgaria.

Eligible initiatives:

• Grow confident leaders. Equip business owners, managers, and ecosystem leaders with the necessary skills to lead, scale, and succeed.
• Support new entrepreneurs. Help early-stage founders, students, and young professionals build the mindset and skills to launch and grow their ideas.
• Turn ideas into action. Contribute to the creation of spaces—like innovation labs—where new solutions can be tested, improved, and brought to life.
• Scale what works. Support the growth and expansion of innovative business models and technological solutions so they can reach more people and communities across Bulgaria.
• Bring global ideas to Bulgaria. Expose local business leaders to international best practices and inspire new ways of thinking and doing.
• Connect people and opportunities. Encourage cooperation between business, government, and education to tackle shared challenges.
• Strengthen support systems. Assist organizations that support businesses become more effective, responsive, and impactful.
• Share knowledge that matters. Spread practical insights, research, and success stories that help businesses learn, adapt, and grow.