Optimism for Bulgaria

Gergana Kabaivanova, A Champion for Bulgarian Traditions and Rural Entrepreneurs

Gergana and Pendara.bg are helping small-town Bulgaria become a destination for travelers and locals alike. By promoting authentic foods and rural tourism, they’re not just preserving traditions—they’re making small-town Bulgaria hip again. Through their work, Bulgaria’s villages and towns are reclaiming their role as cultural and economic centers.

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Bulgaria: A Star Destination in 2025 – Discover 52 Reasons Why!

Bulgaria is one of The New York Times’s 52 Places to Go in 2025, and we’re celebrating with “52 Ways to Fall in Love with Bulgaria,” a yearlong series of stunning nature, unforgettable adventures, and unique events like Concerts at the Station—celebrating the romance and sustainability of train travel.

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