The main Bulgarian television stations signed on as partners to support the “Little Heroes” fundraising effort. Nova Televizia, bTV, Bulgarian National Television, Bulgaria On Air, Bloomberg, and BiT are providing advertising time free-of-charge showing the campaign video. This is a significant breakthrough reflecting the growing support of media in fundraising initiatives.
The protagonist in the video is the most prominent Bulgarian tennis player Grigor Dimitrov who is the ambassador of the campaign. Thanks to the active support of NOVA and bTV as well as the Bulgarian National Television, Bulgaria On Air, Bloomberg and BIT the tennis star invites every Bulgarian to personally contribute to the initiative.
Anyone who wishes to support the initiative can send a SMS with text DMS PIROGOV to 17777 for all mobile operators. Each SMS will donate 1 lev to Little Heroes and America for Bulgaria Foundation will double it until the required amount of 200,000 leva has been reached.
After Grigor Dimitrov’s inclusion in the initiative, the list of partners continues to grow. Happy Bar & Grill, Walltopia and Hewlett-Packard Enterprise, along with IKEA, AstraZeneca and UniCredit Bulbank have taken part. America for Bulgaria Foundation would like to invite all other socially responsible companies to take big roles in the Little Heroes of Pirogov.
